2022–2023
I strengthened the brand of the Ambassador Program and designed thoughtful Packaging Design for new and seasonal products (e.g., EpicBox, Power-Up Protein Powder, Holiday Boxes). Drove internal Brand Integrity through consistent design execution and concepts, managed all monthly promotional outputs across print, web, email, and social media for re-occuring offerings, monthly catalogue and social campaigns.
I also provided Creative Direction for photoshoots and selection of Hero Images for websites, campaigns and advertisements. Ensured brand asset compliance through library management and delivered time-sensitive Ad-Campaigns and Social Media Strategies. Designed illustrations, iconography and infographics to support the Catalogue and EpicBox.
The Impact: Creative Direction, Brand Integrity, Packaging Design, Social Media Campaign, Merchandise Concepts & Designs
The Work: 'EpicBox' Creative Direction, 'Ambassador Program' Re-Brand, 'Power–Up' Protein Packaging Design, Photography Shoot Direction, Hero Image Selection, Monthly Promotional Outputs, Library Asset Management
Programs Used: Adobe CC | Asana | Klaviyo | Canva
Role: Led the EpixBox Project – Creative Direction for Product Concepting and Delivery for the introduction to the Epicure online community, executed and ideated the design of the Packaging, Logo, and Info-Graphic that arrives with every box. Later on I spearheaded the Merchandising Concepts and Designs for handoff to production.
Role: Led the Power-Up Protein Product development from Epicure, which included a Packaging re-design, and introduction to the online community.
Role: I was in charge of strengthening and updating the Epicure website to match the new branding more clearly and effectively. Upheld Brand Integrity across all platforms. I also took part in multi-spread layout designs for the monthly Catalogue that was both mailed and available online. Numerous collages, photoshoot direction and photo-editing, info-graphics, custom icons and layouts.
Not Pictured: Email campaign designs on a monthly basis.
Role: Every month multiple 'digital flyers' went out, advertising new product bundles, I developed the assets for all monthly offerings, as well as participated in Hero Shoot Creative Direction, and selection of front-page images.
Role: Ambassador Program Creative Direction and Social Media Strategy.
Role: Epic Un-Diet Creative Direction and Social Media Strategy.
ROLE: Copywriting example for Social Media and Landing Page/Ads.
ROLE: Concepting, Creative Direction and design of Merchandise to support the Epicure Values.