2022–2023
I strengthened the brand of the Ambassador Program and designed thoughtful Packaging Design for new and seasonal products (e.g., EpicBox, Power-Up Protein Powder, Holiday Boxes). Drove internal Brand Integrity through consistent design execution and concepts, managed all monthly promotional outputs across print, web, email, and social media for re-occuring offerings, monthly catalogue and social campaigns.
I also provided Creative Direction for Photoshoots and selection of Hero Images for websites, campaigns and advertisements. Ensured brand asset compliance through library management and delivered time-sensitive Ad-Campaigns and Social Media Strategies. Designed illustrations, iconography, infographics and merchandise to support the Catalogue and EpicBox.
The Impact: Creative Direction, Brand Integrity, Packaging Design, Social Media Campaign, Merchandise Concepts & Designs
The Work: 'EpicBox' Creative Direction, 'Ambassador Program' Re-Brand, 'Power–Up' Protein Packaging Design, Photography Shoot Direction, Hero Image Selection, Monthly Promotional Outputs, Library Asset Management
Programs Used: Adobe CC | Asana | Klaviyo | Canva
Epic Box: I led the Epic Box Project – Creative Direction for Product Concept to Delivery for the introduction to the Epicure online community. I executed and ideated the design of the Packaging, Logo, and Info-Graphic that arrives with every box. Later on I spearheaded the Merchandising Concepts and Designs for handoff to production.
power-up protein blend: I led the Power-Up Protein Blend marketing development, including the Packaging Design, and introduction to the online community.
epicure.com: I was in charge of strengthening and updating the Epicure website to match the new branding more clearly and effectively. I then upheld Brand Integrity across all platforms. I designed high-converting landing pages and eye-catching hero images built to grab attention and pull in web traffic. By tailoring the visuals to different audiences, the site successfully connected with existing clients while bringing in plenty of new ones.
EPICURE SEASONAL CATALOGUE: I designed multi-spread layouts for the monthly Catalogue that was both mailed and available online. Numerous collages, photoshoot direction and photo-editing, info-graphics, custom icons and layouts all went into the catalogue every season.
digital flyers & photoshoot creative direction: Every month multiple 'digital flyers' went out, advertising new product bundles, I developed the assets for all monthly offerings, as well as Directed the Hero Shoot Photography & Creative Direction, as well as selection of front-page Catalogue images. Social Media strategy and content was also designed by me, to compliment and further support each monthly offering.
the epic 'un-diet' campaign: The Epic Un-Diet was a promotional campaign for Social & Web, which was the predecessor of what the Ambassador Program became.
Event & environmental design: The Multiple trade-shows and events happened each year at Epicure, acting as as a promotional touch-point for the brand, and to allow new clients to try the products in person. I designed Environmental Banners, Booths, and other Event Promo-Material to support each event.
merchandise design: The Merch was developed to launch alongside the Epic Box, and then it was further developed to support the over-all brand.
