2023–Present
Owned the end-to-end Brand Identity for Threshold UAV & RockPro, both agri-tech startup's who are focused on UAV and terrain solutions. I provide ongoing creative direction and brand strategy to support its evolution and growth. I lead the design of numerous pitch decks, trade show collateral, print materials, and website redesigns, while shaping ad strategy and creative for both digital and field campaigns. I translate complex technical capabilities into clear, professional visual systems: infographics, iconography, motion graphics and data visualizations that resonate with agricultural, industrial, and investor audiences. I continue to help pioneer a cohesive and professional brand presence across all touch-points to reinforce credibility and position the company for continued success in competitive markets.
The Impact: Own the brand image from start to finish of Threshold UAV & RockPro, on an on-going basis. Creative Direction, Brand Strategy, Numerous Pitch Decks, Print, Trade Show Collateral, Print Design, Website Re-Designs, Ad Strategy and Design.
Programs Used: Adobe Illustrator | Adobe inDesign | Adobe Photoshop | Adobe After Effects
Role: Beginning of the Brand Presentation, themes I chose to research, storytelling I focused on, and design for a memorable and different brand image in a highly saturated tech sector, which has proven to withstand the test of time, and remain stand-out within the industry.
Role: Advanced concepting and details on the chosen elements and storytelling.
One of several Pitch Decks designed for presentation to Investors, and peers within Agriculture, Tech and Industrial industries. This deck helped the team win the competition, taking home a $20,000 cheque.
Role: Motion graphics for Landing Page design.
Role: Motion graphics for demonstrating how the drone fleet operates.